The best years of Sunbeam were in their early years. They built up a tremendous reputation for quality and finish and this eventually led to the downfall of the firm. By 1928 Sunbeam had become part of the ICI combine but did not add very much to group profits so in came the accountants and much of the tradition had to go. More parts were bought in and slowly some of the quality began to evaporate. However, the Model 90 of 493cc was still based on the 1929 TT winning machine and had an enthusiastic following and was superseded in 1933 by the model 95.

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